Think Before You Share

for Amber Alert Europe

It was one of those briefs that come as a ‘sprint’.
Teens are sexting, constantly, so how can we raise awareness about its risks?

Well, considering we were talking to Gen Z and it’s a serious topic, our approach was – let’s open with a naked baby.

Agency: Innocean Berlin
Role: Copywriting & Screenwriting

“Often, humour is the best way to address a serious topic. I’m pretty sure kids will laugh, but deep down they’ll know exactly what NOT to do from now on.”

– Ricardo Wolff, Executive Creative Director from Innocean Berlin