The Call
for Hyundai
You might not be entirely familiar with his name, but surely you’ve been inside one of the cars he designed.
Let me introduce you the man: his name is Peter Schreyer, and he’s one of the most influential car designers of our time. He loves Dadaism, loves Jazz, always wears black – and a little-known fact – excels at baking a Käsekuchen. With raisins, of course.
When the time came to celebrate his impressive career, we got inspired by Baldessari, wrote a short film, tapped Johan Kramer, and drove Peter to the spot where he got the call.
Buckle up, it’s about to get Dada.
Agency: Innocean Berlin
Role: Concept, Screenwriting & Copywriting
![The Call 01](https://javigranados.com/wp-content/uploads/2022/12/The-Call-01.jpeg)
![The Call 03](https://javigranados.com/wp-content/uploads/2022/12/The-Call-03.jpeg)
“You might expect, from its opening seconds, that The Call will be a cerebral and, let’s face it, slightly boring exploration of an innovator, but instead it is a joyously and innovative film.”
– Shots
![The Call 03](https://javigranados.com/wp-content/uploads/2022/12/The-Call-03-1.jpeg)
![The Call 04](https://javigranados.com/wp-content/uploads/2022/12/The-Call-04.jpeg)
![The Call 05](https://javigranados.com/wp-content/uploads/2022/12/The-Call-05.jpeg)
“The most crucial word in this whole process was the word Dada, which means trying to find something new. From client to agency to director to editor to sound-designer, we managed to create a short film that is different and meaningful.”
– Johan Kramer
![The Call 06](https://javigranados.com/wp-content/uploads/2022/12/The-Call-06.jpeg)
![The Call 07](https://javigranados.com/wp-content/uploads/2022/12/The-Call-07.jpeg)
Credits
Chief Executive Officer – Gabriel Mattar
Executive Creative Director – Ricardo Wolff
Creative Director – Shelley Lui
Head of Production – Fabian Barz
Business Director – Björn Wilke
Jr Copywriter – Javier Granados
Jr Copywriter – Giovanna Pereira
Jr Art Director – Seine Kongruangkit
Director – Johan Kramer
Producer – Jürgen Joppen
Producer – Klaus Charbonnier
Producer – Lisa Mehling
Producer – Stephan Vens
Colour Grading – Delfina Mayer
Editor & Special Effects – Camille Boumans
Graphic Design & Animations – From Form
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