You might not be entirely familiar with his name, but surely you’ve been inside one of the cars he designed.
Let me introduce you the man: his name is Peter Schreyer, and he’s one of the most influential car designers of our time. He loves Dadaism, loves Jazz, always wears black – and a little-known fact – excels at baking a Käsekuchen. With raisins, of course.
When the time came to celebrate his impressive career, we got inspired by Baldessari, wrote a short film, tapped Johan Kramer, and drove Peter to the spot where he got the call.
Buckle up, it’s about to get Dada.
Agency: Innocean Berlin
Role: Concept, Screenwriting & Copywriting
“You might expect, from its opening seconds, that The Call will be a cerebral and, let’s face it, slightly boring exploration of an innovator, but instead it is a joyously and innovative film.”
“The most crucial word in this whole process was the word Dada, which means trying to find something new. From client to agency to director to editor to sound-designer, we managed to create a short film that is different and meaningful.”
– Johan Kramer
Chief Executive Officer – Gabriel Mattar
Executive Creative Director – Ricardo Wolff
Creative Director – Shelley Lui
Head of Production – Fabian Barz
Business Director – Björn Wilke
Jr Copywriter – Javier Granados
Jr Copywriter – Giovanna Pereira
Jr Art Director – Seine Kongruangkit
Director – Johan Kramer
Producer – Jürgen Joppen
Producer – Klaus Charbonnier
Producer – Lisa Mehling
Producer – Stephan Vens
Colour Grading – Delfina Mayer
Editor & Special Effects – Camille Boumans
Graphic Design & Animations – From Form