Technology That Moves You

One of the best feelings as a creative is when you are the chosen one, he who cracks the brief.

Several rounds came and went, nothing stuck.
Then, I saw the MedMen commercial directed by Spike Jonze.
Bingo.

I wrote it with Andy King – true to his last name, to this day I still call him “your highness” – and off to shoot.

After all was said and done, we got the following email:
“The best TVC I saw within the last 10 years here at Kia.”
– Client

As I said, it’s one of the best feelings.

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Role
Copywriter, Scriptwriter