PENNY Price Packs

PENNY is one of Germany’s biggest discount supermarkets, one with epic commercials.

And like most supermarkets, they have their own brand of products.
Affordable ones.

In a time of massive inflation, when everyone is fixating on their bank account numbers, what do you do when people check small price tags more than ever?
You print the price, bigger than ever.

Not on those price tags, no sir.
On the packaging.

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Role
Copywriter, Project Management, PR, Production

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Awards
Behance