PENNY Price Packs

The ultimate commitment to price stability.

The first in-store brand that’s all about the price. Because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this is an irrevocable commitment to price stability amidst grocery inflation.

Credits

Chief Executive Officer – Gabriel Mattar
Executive Creative Director – Ricardo Wolff
Creative Director – Pedro Lourenço
Creative Director – José Gomes
Head of Art – Maso Heck
Head of Production – Fabian Barz
Strategy Director – Sophia Goerner
Creative Director – Pedro Lourenço
Creative Director – Jose Gomes
Account Manager – Min Kyung Park
Sr Art Director – Bianca Heusch

Copywriter – Manuela Rondón
Art Director – Meri Giorgobiani
Jr Copywriter – Javier Granados
Jr Art Director – Leon Celay
Photographer – Sven Schrader
Lighting – Matthias Henke
Director – Micky Sülzer
Director of Photography – Björn Knechtel
Camera Operator – Uli Kaufmann
VFX – Zauberberg
Producer – PX1 Berlin GmbH

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