for Google & HMCT
D&AD New Blood brief of harnessing music and typography for a cause.
‘Hikikomori’ is a Japanese term for people that have been socially isolated for periods of 6 months or longer. Something we all now understand due to the 2020 lockdowns, thanks Covid.
So we created a social campaign to bring attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine.
We combined type and music to open a channel of empathy for future generations, based on understanding and communication.
From: Miami Ad School
Role: Concept & Copywriting
Copywriter: Javier Granados
Copywriter: Lorenzo Colnaghi
Art Director: Rohil Borole
Art Director: Raquel Vega
Art Director: Seine Kongruangkit