Hikikomori Stereotype
for Google & HMCT
D&AD New Blood brief of harnessing music and typography for a cause.
‘Hikikomori’ is a Japanese term for people that have been socially isolated for periods of 6 months or longer. Something we all now understand due to the 2020 lockdowns, thanks Covid.
So we created a social campaign to bring attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine.
We combined type and music to open a channel of empathy for future generations, based on understanding and communication.
From: Miami Ad School
Role: Concept & Copywriting
![Supporting Image 1 - Type Design small](https://javigranados.com/wp-content/uploads/2021/05/Supporting-Image-1-Type-Design-small-scaled.jpg)
![Supporting Image 2 - Promotional material small](https://javigranados.com/wp-content/uploads/2021/05/Supporting-Image-2-Promotional-material-small-scaled.jpg)
![Supporting Image 3 - Web small](https://javigranados.com/wp-content/uploads/2021/05/Supporting-Image-3-Web-small-scaled.jpg)
![Supporting Image 4 - Installation small](https://javigranados.com/wp-content/uploads/2021/05/Supporting-Image-4-Installation-small-scaled.jpg)
Credits
Copywriter: Javier Granados
Copywriter: Lorenzo Colnaghi
Art Director: Rohil Borole
Art Director: Raquel Vega
Art Director: Seine Kongruangkit
Back
Next