Hikikomori Stereotype

for Google & HMCT

D&AD New Blood brief of harnessing music and typography for a cause.

‘Hikikomori’ is a Japanese term for people that have been socially isolated for periods of 6 months or longer. Something we all now understand due to the 2020 lockdowns, thanks Covid.

So we created a social campaign to bring attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine.

We combined type and music to open a channel of empathy for future generations, based on understanding and communication.

From: Miami Ad School
Role: Concept & Copywriting