for Google & HMCT
‘Hikikomori’ is a Japanese term for people that have been socially isolated for periods of 6 months or longer. Something we all now understand due to 2020 events.
So we created a social campaign to bring attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine.
We combined type and music to open a channel of empathy for future generations, based around understanding and communication.
Rohil Borole / Lorenzo Colnaghi / Raquel Vega / Seine Kongruangkit