Javi Granados || CW

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Hikikomori Stereotype

for Google & HMCT

‘Hikikomori’ is a Japanese term for people that have been socially isolated for periods of 6 months or longer. Something we all now understand due to 2020 events.

So we created a social campaign to bring attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine.

We combined type and music to open a channel of empathy for future generations, based around understanding and communication.

Role:
Copywriter

Thanks to:
Rohil Borole / Lorenzo Colnaghi / Raquel Vega / Seine Kongruangkit

 

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