EVERY
CENT COUNTS
We all have that secret place where coins end up being stored, whether it’s a drawer, a small box or an old peanut jar.
So, to give your cent a new purpose, we created IKEA money banks based on items from ourcatalogue . Fill them and bring them
to our stores to get the real item. And to top it up, we found a way to catch your attention out there; get ready for the money bank experience.
So, to give your cent a new purpose, we created IKEA money banks based on items from our
to our stores to get the real item. And to top it up, we found a way to catch your attention out there; get ready for the money bank experience.
. . .
MICRO SHOWROOMS
Display of the money boxes surrounded by IKEA furniture.
A. EUPHORBIA 670 CENTS
B. LAMPAN 800 CENTS
C. LERGODS 970 CENTS
PAY PAL
Partnership to help users save online with digital money boxes.
VENDING MACHINE
Insert a coin to get a money box.
SHAZAM
Use the app with our radio ads and get rewarded with
a money box.
SCRATCH & SAVE
Scratch the print with a coin and get a coupon for
a free money box.
. . .
Copywriters & Art Directors: Javier Granados / Lorenzo Colnaghi
Art Directors: Alexa Bortz / Noe Cassi
