Homes are searching

(Espacios buscan)

for Ciencuadras

Back in Colombia, my 2nd agency job was at DDB Bogotá. On my first week I was asked to develop a campaign for the launch of a real estate site named Ciencuadras.

We started with a generic statement: Looking for a new place to live is becoming increasingly tough. It’s endless searching that leads to stock images or tricky photos that are not even close to reality.

And we followed with a twist: Instead of people looking for places, let’s make the homes search for their perfect tenants. The matchmaker of houses was born.