Homes are searching
Back in Colombia, my 2nd agency job was at DDB Bogotá. On my first week I was asked to develop a campaign for the launch of a real estate site named Ciencuadras.
We started with a generic statement: Looking for a new place to live is becoming increasingly tough. It’s endless searching that leads to stock images or tricky photos that are not even close to reality.
And we followed with a twist: Instead of people looking for places, let’s make the homes search for their perfect tenants. The matchmaker of houses was born.
Agency: DDB Colombia
Role: Concept, Screenwriting & Copywriting
WITH WOODEN FLOORING
FOR AMATEUR MOONWALKERS
CEO: Borja de la Plaza
CCO: Leo Macías
Creative Director: Jorge Valencia
Copywriter – Javier Granados
Art Director: Juan Felipe Arango
Production: Avenida Films
Photographer: Camilo Ponce de León
Post production: La Salvación