Blue

D&AD New Blood brief of crafting a digital tool for Barclay’s users.

Barclays acknowledges that money and mental health negatively feed off each other for vulnerable customers.

To provide users with better management of their bank accounts we created Blue, a new feature in the app that informs customers about their mood at the moment of every purchase. Awareness is the first and most important step.

From: Miami Ad School
Role: Concept, Copywriting & Film Editing