Javi Granados || CW

about

fun

Blue

for Barclays

Barclays acknowledges that money and mental health negatively feed off each other for vulnerable customers.

To guide its users towards better management of their bank accounts Barclays presents Blue, a new feature in the app that informs customers about their mood at the moment of every purchase.

 

Role:
Copywriter

Thanks to:
Daniela Cassis / Raquel Vega

 

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