The Bookcase For Tolerance
for Anne Frank House
This one I keep close to my chest.
It was a long time in the making.
The project is an AR app that allows everyone to position Anne Frank’s bookcase in their own living rooms – or wherever. Behind it, they’ll find the stories of Anne and four young adults who face discrimination today: Mees, Kuei, Majd, and Dalit.
But it’s so much more than that.
It’s built on the belief that Anne Frank’s bookcase wasn’t constructed to hold books, but to protect lives.
So, we brought it back.
Agency: Innocean Berlin
Role: Copywriting, UX/UI Concept & Writing
Project teaser, directed by Johan Kramer and voiced by Elliot Page.
“Shining a light on the intolerance that persists against young people in the 21st century, with a new campaign focused on today’s teenagers as well as Frank herself.”
Writing against the depths of despair
“I’ll make my voice heard. I’ll go out into the world and work for mankind!”
Anne Frank was only 13 when she went into hiding with her family from the Nazi regime.
My stand against racism
“This bookcase reminds us of what prejudice and discrimination can lead to. Many young people still have to deal with this. The Bookcase for Tolerance tells their story.”
– Ronald Leopold, Executive Director, Anne Frank House
My stand against inequality
“I think it’s important that we all listen to each other, so if you know their face and their story, then it’s very hard to hate them.”
As a transgender, Mees is not always accepted for who he is.
My stand against prejudice
“When I say I’m from Syria, people think I’m very religious, conservative, less developed. But they don’t realize that behind each one of us there is a story.”
As a Syrian refugee, Majd still has to deal with prejudice.
“This is so impressing and so hurting. I worked with these kids. We helped them in their depression, suffering from mobbing, school phobia… And the sad thing is, there are so many cases.”
– @Matziolaberry, Instagram user
My stand against antisemitism
“Just be proud of who you are. If you come from a good place, then all you get is good things back.”
Dalit, a feminist illustrator, turns modern-day antisemitism into fuel for her creative engine.
“The Bookcase for Tolerance” was featured on “Koffietijd”, one of the most popular morning shows in the Netherlands.
Chief Executive Officer – Gabriel Mattar
Executive Creative Director – Ricardo Wolff
Creative Director – Marlon Von Franquemont
Creative Director – Reinier Gorissen
Head of Art – Bruno Oppido
Head of TV Production – Fabian Barz
Copywriter – António Neto
Art Director – Gonçalo Martinho
Jr Copywriter – Javier Granados
Jr Art Director – Leon Celay
Head of Illustration – Edouard Relou
Key Visual Photographer – Sven Schrader
Director – Johan Kramer
Director – Sarah Hagens
Director – Ted Alkemade
Associate Creative Director – Andrés Andrade
Director of Photography – Bob Alkemade
Director of Photography – Wouter Westendorp
Photographer – Yvette de Wit
Animator – Anton Asberg
Animator – Ben Alcasas
Animator – Maya Perotti
Composer – Tip vandesBos
Designer – Derek Henry Stift
Designer – Sherzod Mirzaakhmedov
3D Generalist – Meinte van der Spiegel
3D Generalist – Stefan Wagtmans